Sales Advice from a Savvy Consumer
I am not a sales person. I don’t pretend to be because there are AWESOME professionals out there who can sell ice to an Eskimo! What I am is a good consumer. I analyze what I like and don’t like about...
View ArticleHow to Find Your Business Mojo
Your unique selling proposition (USP) is truly the mojo of your business! Here is why do you need to know yours: A USP is something every business has - it is how it initially got into business and has...
View ArticleCompetitors or Business Allies – Your Choice!
Can competing businesses co-exist? My answer is a definite YES! It is all how you view “competition”. When you have a strong unique selling proposition (USP) or one thing that makes you rock in your...
View Article7 Reasons Your Newsletter Should Be Monthly, Not Quarterly
Many clients ask me what frequency they should do a newsletter and my answer is always the same – a minimum of monthly! Communication with your clients is key to ensure you stay top of mind and the...
View ArticleLessons in Social Media from Christmas Favourites: Elf
In honour of the Christmas season, we will be sharing 1 blog post a week inspired by Christmas movie favourites. In each post, we will share one tip on how you can improve your social media marketing...
View ArticleLessons in Social Media from Christmas Favourites: (Tim Burton’s) The...
In honour of the Christmas season, we will be sharing 1 blog post a week inspired by Christmas movie favourites. In each post, we will share one tip on how you can improve your social media marketing...
View ArticleImagine Yourself Here: Lessons from IKEA
Last weekend, a friend and I, kids in tow, were running errands at midday. We planned to drop by the farmer’s market before heading to the local IKEA, and needed to grab lunch along the way. We toyed...
View ArticleClassic Christmas Lessons — What I’ve Learned From Rudolph About Letting Your...
Since we were children, most of us have been singing the story of Rudolph, the Red-Nosed Reindeer, a valuable lesson about including others who are different from us, and giving people a chance to...
View ArticleClassic Christmas Lessons: What I’ve Learned From Frosty About Product Life...
Do you have a product or service with a short life cycle as part of your repertoire? It might be something that’s a fad and has a limited time span for popularity, or maybe it’s a seasonal item. Just...
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